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Mark Cutts's avatar

 “A question I always ask when writing my personal op-eds is ‘What’s the resistance and why wouldn’t I want to believe/accept this?’ That question alone will help you get into a potential reader’s head. “. Love this! Thanks - and great idea for a Substack!

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Benjamin Sledge's avatar

You're most welcome, Mark! It's something I apply often to help drive home the tension they're feeling and then ultimately resolve it :)

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